Understand
the context.
Listen first. Research the people, the business, and the environment around a project. Define the problem before deciding what to make.
Hi, I’m Mark. I connect brands, experiences, and stories through design that considers people—and the world around them.
I grew up in Mexico City, surrounded by noise, movement, and constant visual stimulation. That environment shaped how I observe: looking for patterns, noticing small details, and finding connections in complexity.
Before I called it design, I was drawing characters, watching films over and over, and trying to understand why certain stories stayed with me. Animation, science fiction, suspense, and the psychology behind characters became early creative influences.
My grandparents introduced me to the cosmos. Carl Sagan’s documentaries and the worlds of Star Wars opened up another kind of curiosity: how things work, what might be possible, and how an idea can make someone feel.
Today, that curiosity moves between design, technology, and visual storytelling. I’m interested in the whole experience—from the first impression to the smallest interaction.
Listen first. Research the people, the business, and the environment around a project. Define the problem before deciding what to make.
Translate research into a clear idea. Give that idea a visual language and a structure that can stay coherent across different formats and experiences.
Move from concepts into working experiences. Prototype, build, observe, and refine—whether the result is a website, a physical interaction, a brand, or a film.
Listen carefully, ask better questions, and understand the needs beneath the brief.
Make room for change while keeping a clear direction. Build ideas that can evolve.
Give each decision attention. Refine the details that make an experience feel considered.
Stay curious and enjoy the process. That energy is what keeps me exploring.
Websites, landing pages, editorial platforms, and e-commerce projects. My work connects research, content, interface design, and implementation into one experience.
Agency work supporting brands including OCASO Festival, Sikwa, and Crudo, combining visual communication, digital content, and UX consultation.
Helping communicate microgravity and space experimentation through brand identity, storytelling, digital experiences, and scientific communication.
Brand development and visual systems for festivals, restaurants, and international businesses, working with both small teams and larger collaborations.
Bachelor’s degree covering product design, visual communication, corporate identity, and human-centred needs.
Executive master’s studies exploring interaction, service design, UX, and life-centred design methods.
Further studies in communication across digital and physical media within Industrial Design Engineering.
“Mark is an extremely capable professional. His work has always exceeded our expectations, and the branding work he has done has been one of the pillars on which we have been able to position our company”
Tell me what you’re building, who it’s for, and what you’d like to change. We can work out the next step together.
Let’s work together
