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Branding for the first microgravity company in LATAM

December 1, 2024

Designing for a new space industry

The question of how to design for space and plenty of others have followed me through the years since 2021, when my journey began with Orbital Space Technologies.

When the first latin american startup focused on microgravity experimentation approached me for a brand design i made the early decision of choosing brand communication pillars that could help shape a one-of-a-kind company, making it relevant throughout time & space.

Space is complex. It literally has been a journey of understanding rocket science. Placing in the international market a company that provides a service throughout latin america is a challenge, but the questions that further shape our company, our goals and the trajectory we are headed have been these ones:

Why does the company exist?
- For whom do we exist?
How do we achieve our goals, objectives and overall purpose?
- Do we have a clear purpose?
Who are we? Taking into account these objectives and purpose.

Main Mission

Position Orbital Space Technologies as a leader in the industry of experimentation in microgravity.

Microgravity experiments can be done on almost anything but the company focuses primarily on the following:

Protein crystallisation
Cures against fungal epidemics
DNA sequencing
Plant growth
Human-Health impact
- Bone density
- Muscle mass

the list is almost endless, as the fluids and physical properties of everything changes under these extreme situations. The company takes advantage of this hostile enviornment, but also of the unique capabilites and factors, such as the lack of a force.

Target Audience

The audience Orbital Space Technologies strives for is no easy feat. As a leader in the industry the company pushes towards having most of the market under its influence. This means that the audience has been divided into subgroups throughout time.

We focus mainly on scientists that want to take their science to space and don’t have the equipment, or abilities to adapt their experiment. As well as the network to streamline such a delicate and ardous process.

With this, also come challenges related to adapting the science, such as acquiring investment, the media and news agencies that focus on the issues they’re trying to solve and the politics that surrounds these scientists, as they usually are part of