An Underground Festival In The Guanacaste Paradise
December 20, 2024
I hadn’t heard about OCASO, Underground Music Festival in all the time I’ve been living in Costa Rica. Maybe I heard it mentioned by some of my friends but it was never a direct event i wanted to attend, let alone work in.
Festivals are complex, there’s a lot of logistics that have to be take into account and even more people that always want to comment or share their input on. This was also the case, the OCASO team was composed of 2 main designers, Eric Segura & Myself, a project manager, Katherine Vargas and a project lead, Mike Katz.
When i first arrived into the team of OCASO, the question that filled my mind included:
How can design and the digital experience be streamlined to cater to a wide audience? (70k)
Considering a 2 month timeline to release all the content into the digital media?
With these questions and after a few weeks analyzing the audience and the values of the brand I realized that the target audience implied the following characteristics:
Gathering joy, the best talent, and friends
Since the first edition in 2017 OCASO Festival focused on providing the best experience to over 10K visitors per year and more than 500 DJ’s throughout the festival’s history
Photo by Eric Segura
Photo by Allan NonVerba
Supporting the electronic LATAM Scene
They reserve 50% of bookings to the best Latin american talent in the region.
A proud value for them is the support more than any other festival the progress of the regional electronic scene
Photo by Steven Raitth
Gathering joy, the best talent, and friends
OCASO proudly brought progress to the province without gentrifying the zone, with more than 100 direct and 300 indirect job positions, Ocaso prides itself on employing teams based in Costa Rica and locals.
We also focus on helping the communities, thanks to our donations over 50 kids benefit from our local jobs
Photos by Eric Segura
Sustainability & Net-Zero Goals
Photos by The Clean Wave
The main purpose of the landing page was to convert clients and inform about the the 2024 lineup that would appear throughout 5 days of non-stop techno music through guanacaste’s peninsula.
Original concept & implementation
The original design of the landing page was not accurate to its target audience, it contained various mistakes of legibility and provoked an overload of visual and cognitive stimuli, that made people not want to look at it for very long. Or not even know what to look at.
The page was contemplated in mobile size as well, considering almost 90% of people acces through that medium since most of the promotions, ads and marketing is made through social media, specifically Instagram.
Creative Director, UX Lead and Communication Lead in Orbital Space Technologies when I helped co-found the company.
UX Lead & Motion Designer for Media Agency that managed: OCASO Festival, SIKWA, CRUDO, La Colmena,
Creative Director, UX Lead and Communication Lead in Orbital Space Technologies since 2021 when I created the brand.
Scientific & Logistics Infographic creator for Orbital Space Technologies, Music Festivals in Costa Rica & High class restaurants.
Creating motion graphics from the ground up, i create digital assets that boost storytelling
Scientific & Logistics Infographic creator for Orbital Space Technologies, Music Festivals in Costa Rica & High class restaurants.
Creative Director, UX Lead and Communication Lead in Orbital Space Technologies since 2021 when I created the brand.
Scientific & Logistics Infographic creator for Orbital Space Technologies, Music Festivals in Costa Rica & High class restaurants.
Translating ideas into words can be hard, translating them into functional ideas that are understood by computers and through our complex digital ecosystem can be a handful. If you are a startup that continues to redefine itself through and through that’s fine, but compromise is needed when doing creative and development stuff. Think of it as a digital house for your ideas and services and be open to keep on evolving in a structured manner!
With each experience I like to polish my skills, the time it takes to develop a single idea can vary between weeks to months depending on the budget and timing of the project, as well as the compromise and the needs of the same. The complexity of the business and the easiness to study its context will also vary on the timing of the solution provided.
I take a lot of pride and joy in whatever I do. Enjoying my work helps me thrive in my work by pushing me into doing my outmost best. the joy the completion of stuff brings me is unimaginable.
Understanding and listening is my primary concern. This tool that our body and our senses give us is extremely functional. Listening to the needs and then creating an analysis of the underlying root cause of the issues allows me to create down to earth solutions and connect with the essence of the project.
Send me a message and I’ll get back to you ASAP
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